Saturday, February 19, 2005

Breadbox manufacturers owe a lot to 20 Questions.

Talk about a long run of free publicity and no-strings-attached product placement.

"I'm thinking of something."
"Is it bigger than a breadbox?"
"Yes."
"Is it an entertainment center?"
"No."
"And you're sure it's bigger than a breadbox?"
"Yes."
"Ok...hey, do you wanna go buy a new breadbox?"
"Sure, I was just about to ask you."

How did the breadbox become the de facto unit of size quantification? I can only assume it stemmed from some sort of early payola between the BB manufacturing concern and the Framers of 20 Questions. Subconscious advertising at its finest. I can't even begin to imagine the amount of impulse-bought breadboxes that have come out of all-night sessions of 20 Q's.

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